In order to plan strategically, you must have a comprehensive understanding of your market. This comprehensive understanding must include your position in the market as well as that of your key competitors.

How We Assist:

HealthGroup West will conduct a comprehensive Market Assessment to give your organization valuable insight into:

  • The national and local healthcare environment
  • Your market demographics and community health profile
  • Utilization and demand for service
  • Physician Alignment
  • Your market share and competition
  • Your potential market

Clients receive a written report that includes specific findings, conclusions and recommendations based on the analysis and defines the potential market in practical terms. The Market Assessment becomes an important tool in program development and the development of subsequent strategic plans and marketing plans for organizations and services.